Why Twitter?

More than 50 million users strong and growing at an incredible rate, Twitter is the most influential community in the world. Amazingly, 1 in 5 tweets are brand-related* and the greatest brands in media are reinventing the way they communicate because of Twitter. *September 2009 Twitter study by Penn State University

Why Ad.ly?

Ad.ly is an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands. Ad.ly enables advertisers to reach the highly sought-after Twitter audience by connecting brands with the most influential people in the community.
3 Things Ad.ly Gives You: (1) Twitter Advertising, (2) Reach, (3) Influence.

Benefits of In-Stream Advertising

• 1. Attention

  Simply put, Twitter is the medium where people are paying attention. They follow the brands, topics and people they love.

• 2. Emotional Targeting

  People are following their favorite celebrities on Twitter. They are following their heroes’ everyday lives. This leads to a deep, emotional connection. In-stream advertising lets brands become a part of this context.

• 3. Real-Time and Permanent Advertising

  Unlike search or display advertising, in-stream advertising can happen in real-time and serve messages that will live in search forever.

How Ad.ly Works?

Brand X wants to promote a new product. They’re targeting “Millennials” (aka, the MTV Generation) who are male, so they want to associate themselves with popular television influencers. They select relevant Twitter publishers: Dr. Drew, LaVar Burton, Greg Grunberg, Joel McHale and Brody Jenner.

Once they select their publishers and write a tweet as their creative, Ad.ly connects them with the publishers. The publishers look at the creative and get to approve it. Once the publishers have approved the creative, the campaign goes live. The message gets tweeted – clearly labeled as advertising – during the flight of the campaign.

Fans and followers of the Twitter publishers see the campaign and associate the product with the publishers.

Tracking and Reporting

Ad.ly provides a complete tracking and reporting system that displays real-time performance of the campaign.